Above are the three traits of the objects that RMIT students prefer to bring to campus for daily studying. Even though they care about the environment, bringing tumblers to campus seems inconvenient, bulky, and unnecessary compared to eco-advertised paper cups. 

 

Understanding the problem, Squeezable? introduces the concept of ‘Tumbler Pal’ with the mission of increasing RMIT students’ positive emotions toward tumblers while increasing participation in the GreenPoint system. Over a 12-week campaign, Tumbler Pal will inspire RMIT students to express their identity through their tumblers while contributing to sustainability practices on campus.